Call Today!

(210) 960-8630

Got questions?

(210) 493-3030

or E-mail: [email protected]

FIND THE TRUE VALUE OF

YOUR HOME


Are you considering selling your home?

You might be wondering what your house is worth or if it’s really the right time to sell. This is where we can help.

Over the past decade, I 've helped homeowners Sell their homes for Top Dollar and I'm happy to give you a FREE home value report so you can make sure you're getting the maximum amount out of your property.

How Marketing And Innovation Will Get YOU More Money And The Best Terms When Selling Your Home


Leveraging Marketing and Innovation to Maximize Profit and Secure

Optimal Terms in Your Home Sale: Insights from Tracey Luna


Local Market Update

Avoid This Costly Mistake

Stop Scaring Buyers Away

Considering Selling?

Selling a home can be an exciting but also challenging experience. If you're planning to sell your San Antonio TX home, it's important to be prepared and aware of what to expect throughout the process.

This short guide is designed to provide savvy sellers like you with valuable insights and tips to navigate the sale of your San Antonio property successfully.

PREVIEW THE FIRST TWO CHAPTERS

DOWNLOAD TO ACCESS:

Guide to Selling A Home

Preparing for a possible move this season? Click below to check out our moving checklist to get your whole house ready for the next home!

Want to know what is happening throughout San Antonio Now?

Click below for a full live schedule of local events around town!

DOWNLOAD TO ACCESS:

30 Day Plan to Prepare Your Home for Sale

DOWNLOAD TO ACCESS:

The Complete Guide to Selling A Home

Congratulations For Joining And Welcome To

The Virtual Seller Course!

If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:

You're in the right place.

This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.

You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.

Take a look around and let us know how we can help you.

Discover How To Sell Your Home Faster And To Get Top Dollar!

Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.

The Pre-Market Quiz

"Will your home pass the test before going to market?"

  • Learn how to sell your home for top dollar right now

  • You may need to make a few changes before selling

Pre-Market Timelines

"Let's talk about the timelines before listing a home with us."

  • What you should expect when getting your home ready to sell

  • ​How to maximize the return on your investment

Timing

"How quickly will my home sell? This is a common question we get."

  • Learn about the market climate and absorption rates

  • The market climate will determine how quickly your home will sell

What To Disclose?

"To disclose, or not to disclose?"

  • This is vital to ensure that you are safe during and after the sale

  • Over-disclosure is better than under-disclosure

Receiving Offers

"How do you know if you should accept the offer you just got?"

  • ​What if you don't receive the amount of offers you were hoping for?

  • What happens if we have more than one offer?

New Build Homes:

Safe Transitions

"What if I sell my home and can't find a new one, I don't want to be homeless?"

  • ​If you're fearful of selling due to low inventory, you may want to think again

  • Remember, it's all relative

Access Matters

"Why this is a conversation you want to have early."

  • ​Find out how access can significantly impact your homes market performance

  • Learn the different types of home access

Inspections?!

"Should you get inspections done prior to listing my home?"

  • ​The advantages of having inspections done prior to listing

  • Saves you time and money

Curb Appeal

"How to make a good first impression."

  • How to get maximum exposure and top dollar

  • There are simple tricks that can save you money and maximize the return on your investment at the same time

Avoid This Costly Mistake

"Why Overpricing Your House Can Cost You Thousands!"

  • Discover the unexpected financial impacts of overpricing your home

  • Learn how proper pricing strategies protect your bottom line

What Are Contingencies?

"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."

  • This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures

Stop Scaring

Buyers Away

"Even In a Strong Sellers' Market Buyers Will Walk Away."

  • Uncover common mistakes that can reduce buyer interest

  • The goal is to attract as many buyers as possible and sell your home for top dollar

Want A Free Custom Market Proposal?

Go to the next page to request a custom market proposal for your specific home.

What To Expect When Listing

A high level overview of the home selling process.

Understanding what to expect when listing your home in advance gives you the confidence to make smart decisions and keeps the process smooth and stress-free.

Feel more in control of the selling process

Make informed decisions with less second-guessing

Clarity brings peace of mind and a smoother overall experience

seller roadmap

Meet Tracey Luna

I've been assisting buyers and sellers in Texas since 2012. After my husband served in the United States Army, we decided it was time for our family to set down roots and make San Antonio our home. My mission is to help others set down roots of their own and build financial wealth throughout our great cities and to do so with as little stress as possible.

By choosing to partner with me and the Keller Williams family, you are working with a trained and experienced agent that has the backing of the world's largest real estate company and the largest real estate office in San Antonio, TX. That puts your listing within the most extensive real estate network with the furthest reach. You gain access to a suite of technology that keeps you informed and engaged with what's happening in the neighborhood.

Keller Williams was built on a simple-yet-revolutionary principle: people are what matter most. To help cement this understanding, we've formalized a belief system that guides how we treat each other and how we do business.

How Does The Home Valuation Process Work?

Watch this quick video to see how to get a free home value report!

Meet The team

We help you throughout the entire selling & buying process

Tracey Luna | Realtor DRE#623090

Kevin Stone | Transaction Manager

What people are saying

"I highly recommend Tracey, you will be assured of a wonderful experience!" - Cindy K.


"Went Above And Beyond Representing Me."

Tracey Luna did an amazing job as my Realtor. Went above and beyond representing me as a seller. Because of her thorough preparation my house sold within 4 days. Thank you Tracey!

- Scott B.


"15/10 Will Recommend Her To Anyone."

"Tracey was an amazing Realtor to us! Very patient and kind. She took into consideration everything we preferred in a house and found us a new home! 15/10 will recommend her to anyone whose looking for a new home!"

- Elisabeth H.


"Had My Best Interest At Hand In The Negotiations."

"I had a great experience with Tracey. She was quick to respond to my questions (even on the weekends) and really seemed like she had my best interest at hand in the negotiations."

- Natalie R.

Frequently Asked Questions

Q. What is the SellSmart Advantage Listing Program?

The SellSmart Advantage Listing Program is designed to tackle common challenges that sellers face, like inconvenient one-off showings, open houses, and homes that linger on the market. Sellers often feel that buyers dictate the price and terms and are unprotected during inspections.

Leading up to your "Listing Premier Weekend" the program creates buyer demand while maximizing the convenience for sellers, resulting in a higher sales price and a faster sale. With proven strategies, your property will stand out and attract serious buyers, giving you the peace of mind you deserve throughout the selling process.

During our consultation we'll dive deeper so you can see exactly how it will work for your home.

Q. What sets your digital marketing approach apart from traditional real estate marketing methods?

My digital marketing strategy goes beyond traditional methods by reaching a wider, more targeted audience. I use advanced Facebook ad campaigns to showcase your property to thousands of potential buyers in the first week of listing.

With detailed targeting, I ensure your home reaches the right audience—those most likely to be interested and qualified. This strategy increases the chances of a quicker sale at the best possible price.

Q. How do you determine the most effective pricing strategy for a home in our current market?

I start by conducting an in-depth market analysis, reviewing the real estate trends across the county, your city, zip code, and neighborhood. Together, we'll go over a comprehensive report that includes recent sales, current listings, failed listings, and overall market trends specific to your area.

I also factor in the unique features of your property and how it compares to similar homes. Using this data and my expertise as a Pricing Strategy Advisor, I craft a competitive pricing strategy designed to attract serious buyers quickly.

FAQ image

Q. How do your negotiation skills impact the final sale price of a home?

As a Certified Negotiation Expert, I use proven strategies to maximize your final sale price. I carefully assess the buyer’s motivations and use that insight to negotiate in your favor.

My focus is on securing the highest possible offer while ensuring the terms of the deal remain preferable to you.

Q. How will you keep me informed about the progress of the sale?

Open communication is key to any successful partnership. You will receive weekly updates from myself or my team regarding updates on views, marketing efforts, inquiries, showings and any contractual timelines. I also monitor the market weekly to check for new listings, sales of competing homes, and ensure we remain competitively positioned.

I’ll share buyer feedback and notify you right away of any offers. If we need to make adjustments, whether it's pricing or marketing, we can act quickly to stay the obvious choice for buyers. You'll always have a clear picture of our progress and strategy.

Q. What are the typical costs associated with selling a home, and how are they handled?

The typical costs of selling a home include a negotiable agent compensation, buyer concessions, closing costs, and any repairs or upgrades needed to get the home market-ready. I’ll give you a detailed breakdown of these expenses upfront, so everything is clear from the start.

We’ll also go over how these costs will be handled and what you can expect to take home after the sale. Whether you’re a first-time seller or more experienced, this process will give you the confidence and clarity you need.

Why Work With Us?

We know the East County CA real estate market like the back of our hand!

We know the East County CA real estate market like the back of our hand. 


It's this insight can often be the difference between you overpaying or getting a great deal, finding the right property or missing out on it, and buying a property fully informed or missing critical things during the inspection that can ultimately cost you down the road. We are a full-service brokerage, handling the marketing, preparation, negotiations paperwork and more.


Our passion is to help people by sharing what we know. We love to educate homeowners and will always put people before things. If you want to chat real estate or even just connect for a quick coffee, reach out to us anytime!

proud to offer

100% SATISFACTION GUARANTEED

If you are not satisfied with my level of service, you will not be locked into a long term contract.

You have the ability to cancel any time, ask for more details.

Got questions?

210-960-8630

or E-mail: [email protected]

Got questions?

210-960-8630

or E-mail: [email protected]